CONFERENCE SCHEDULE:


7:30A.M. - 8:00A.M. 
REGISTRATION/NETWORKING
Regional Economic Outlook Panel Discussion


8:00A.M. - 9:15A.M. 
BREAKFAST
Regional Economic Outlook Panel Discussion
Panelists:
• Sean Snaith, Ph.D, Director of the Institute for Economic Competitiveness within the College of Business Administration at the University of Central Florida
• Daryl Cronk –  Director of Research, The Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB)
• Vicki Jaramillo, Director of Marketing, Greater Orlando Aviation Authority

Moderator: George A. Rodon, Chief of Staff, Mayor Richard T. Crotty, Orange County Government
 


9:15A.M. - 9:30A.M.
Break


 9:30A.M. - 10:30A.M. 
Breakout Sessions (Block 1) 

LEADERSHIP LESSONS TRACK
"CEOs spotlight. A discussion on success, pitfalls and growing pains of owning a business in Central Florida"

Panelists:
• Jim Jardon, CEO, JHT Incorporated
• Antonio L. Caravia, CEO, Exterior Walls, Inc.
• Rod Vargas, CEO/President - InBusiness Inc.
• Al Sarabasa, President/CEO, D & A Building Services, Inc., D&A Window Cleaning Services, Inc., D&A Landscaping Services

Moderator:  Jerry Ross, Executive Director, Disney Entrepreneur Center

Sponsored: Katzman, Garfinkel, Berger



PUBLIC AFFAIRS
TRACK
"Panel discussion with Orange County mayoral candidates regarding issues affecting Orange County"

Panelists:
• Akinyemi Agbede (invited)
• Bill Segal, County Commissioner, District 5 (confirmed)
• Linda Stewart, County Commissioner, District 4 (confirmed)
• Matthew Falconer, Real-Estate Investor (confirmed)
• Mildred Fernandez, County Commissioner, District 3 (confirmed)
• Teresa Jacobs, former Orange County Commissioner (confirmed)
• Tim Adams, Ph.D. (invited)
• Vienna Avelares, staff counsel UCF, community activist (confirmed)

Moderator:  Jose A. Fajardo

Sponsored by:  Florida Hospital



PROFESSIONAL DEVELOPMENT TRACK
Effective Communication for Professionals.

Increase your operational efficiency by understanding the dynamics of effective corporate communication.  Strong professional verbal, non-verbal, and written communication skills result in improved operational efficiency and productivity, ensuring that organizational goals are met. Learn the strategies and tactics for applying effective communication principles that will enable you to overcome communication barriers.  Avoid the pitfalls of the communication process, meet deadlines with less frustration, and ensure that everyone is working towards the common goals of the organization.

Presenters:
• Paul Roldan, Senior Partner, Allgen Financial Services, Inc./President of ALPFA
• Debbie Zmorenski, LSA Partners

Sponsored by:  Ana G. Mendez University



MARKETING STRATEGIES TRACK

Social Media and Marketing
Demystify and create an effective online presence by learning to use the new tools of marketing for the 21st Century.  Effectively promoting your company: using Facebook, Twitter, Linkedin, and MySpace, among others.

Panelists:
• Colleen Burns, Community Manager, YELP
• Jeremy Hilton, Vice President of Media and Technology. MindComet
• Peter Scott, APR, Vice President, Business Development. IZEA. 
• Danielle Saba Courtenay, Chief Marketing Officer. The Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB)  

Moderator: Sara Brady, President. Sara Brady Public Relations 

Sponsored by: The Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB)


10:30A.M. -10:45A.M. 
Break


10:45A.M. -11:45A.M. 
Breakout Sessions (Block 2)


LEADERSHIP LESSONS
TRACK
"CEOs spotlight. A discussion on success, pitfalls and growing pains of owning a business in Central Florida"

Panelists:
• Dora Casanova Toro, Chief Executive Officer and Publisher, La Prensa Newspaper
• Lisa Ordoñez. Owners, NR Electronics LLC
• Martha and Alberto Santoni, Partners. Santoni Internacional Builders, LLC

Moderator:  Olga Aymat, News Anchor, Telemundo Orlando

Sponsored: Katzman, Garfinkel, Berger



PUBLIC AFFAIRS TRACK

"Panel discussion with Hispanic elected officials regarding issues affecting the Central Florida economy, education, housing, jobs, etc."

Panelists: 
• Art Otero, Kissimmee City Commissioner (confirmed)
• Bob Cortes, Longwood City Commissioner, District 3 (confirmed)
• Carlos Irizarry, Kissimmee City Commissioner (confirmed)
• Darren Soto, Representative - Florida House, District 49 (invited)
• John “Q” Quiñones, Osceola County Commissioner, District 2 (confirmed)
• Mildred Fernandez, County Commissioner District 3 (confirmed)
• Ray Valdes, Seminole County Tax Collector (confirmed)

• Tony Ortiz, City of Orlando Commissioner, District 2 (confirmed)
• Victor Ortega, Minneola City Council, Seat 2 (confirmed)

Moderator:  Homan Machuca,  Journalist, Telemundo Orlando

Session sponsored by Florida Hospital



PROFESSIONAL DEVELOPMENT TRACK

"HR & the Law" 
Learn how to not get sued in your business.  Most companies today understand there is an increase in the number of employment-based complaints, charges and lawsuits filed by current or former employees.  This session will help you master the knowledge needed to protect your organization.

Speaker:   
• Carlos J. Burruezo, Esquire.  Littler Mendelson, P.C.

Session sponsored by Ana G. Mendez University System



MARKETING STRATEGIES TRACK

"How to Reach the Hispanic Market"
In today’s highly competitive market Hispanics have a tremendous buying power.  Learn techniques in how to reach this highly untapped community"

Panelists:
• Hernan Tagliani. President, The Group Advertising
• Irma Yapor. CEO, Yapor Hispanic Communications
• Tom Martinez. President, Delta Performance Group

Moderator:  Giorgina Pinedo-Rolon, Gio Communications

 Sponsored by:  The Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB)


 11:45A.M. -12:00P.M. 
Break


12:00P.M.-1:45P.M.   
Conference Luncheon

Honorary Chair of the Conference, Dr. John C. Hitt. President of the University of Central Florida
Dr. Hitt will share his thoughts on leadership with conference participants.

Sponsorship remarks from presenting sponsors

Conference Luncheon with Keynote Speaker on Leadership and Motivation, Mr. Charles Patrick Garcia.
This highly decorated military officer is also a Columbia Law School graduate, a former White House Fellow and a bestselling author.  His participation at the Hispanic Business Conference will inspire everyone attending the event to better live!
 




Tickets for this unique conference, include a full breakfast, lunch,  and admission to all of the tracks are available at the Hispanic Chamber of Commerce of Metro Orlando.

Special registration price for chamber members: $89.00
(non-members: $129.00)

Corporate packages of 8 or more receive a special discount. 
Call the Hispanic Chamber of Commerce of Metro Orlando for more information.


Details on booth purchases for 2011 coming soon

List of Activities for 2011 will be updated as they are confirmed